How to Find a great domain

September 2, 2010 at 08:30


Here’s what to look for in a good domain name.

  1. A good domain name is relatively short. A short name — if you can get it — is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell. Some companies have 50-character domain names spelling out their whole company name. That’s unwise. Long domain names don’t fit in forms, on billboards, or in Google PPC ads. Keep them relatively short.
  2. A good domain name is memorable. You remember generic names, such as Art.com and Garden.com. But you also remember more unique names such as Amazon.com, Google.com, and FogDog.com. Putting together strange combinations of words is fun and can be very productive. It helps if it rhymes like FogDog, or repeats sounds such as Google, or is sing-songy like WilsonWeb. Say your prospective domain name out loud to listen to its sounds. See if your tongue gets twisted around any syllables. Whatever your domain name, it should stick in the mind.
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